LOGOS

The Chanel logo was designed by Coco Chanel herself in 1925, consists of two interlocked and opposing letters “C” for her name, “Coco Chanel”.The black color in the Chanel logo represents elegance, elitism and wealth. In my opinion this logo is worldwide known and no matter where you are when you see the logo you know it represent expensive fashion industry.

 
        The four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi. Audi logo is also recognized worldwide I believe is simple but very effective its well known no matter the place you are.

   The logo is a three-pronged star meant to symbolize universal motorization. The three prongs stand for land, water and air. The Mercedes-Benz name comes from Jellinek's daughters name, Mercedes, and Carl's last name, Benz.  In my opinion Mercedes logo represent  elegance and luxury. I consider is a 100% effective logo well known. 

Art Paul was the architect of the Playboy logo. The well-known bunny head sketch that wears a tuxedo bow tie has been in use since its inception.  According to Art Paul, the choice of rabbit in the Playboy logo comes naturally due to the animal’s “sexual connotation” and its “frisky and playful” nature. The Playboy logo is an embodiment of the mischievous and sensual feelings evoked by the furry mammal.In my opinion playboy is tends to be just for men, but even though it was creative just for men, woman and everyone knows what does that bunny logo mean is as been a very effective logo to capture the attention of everyone. 

The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future. After reading this I analyzed that fedex logo is very creative and very effective because is also a worldwide well known logo.